WebbBob M. Fennis works as an Professor in Consumer Behavior at the Department of marketing at Groningen University, the Netherlands. His research interests include persuasion, social influence processes and the dynamics of "automatic" consumer behavior. His research focuses on such issues as the effectiveness of marketing and … WebbAbout This Book. The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, …

The Psychology of Advertising by Wolfgang Stroebe, Bob M.

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The Psychology of Advertising by Bob M. Fennis - OverDrive

WebbAdvertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related lifestyles for better or worse. The impact of advertising is … WebbThe Psychology of Advertising Fennis, Bob M ISBN: 9780367346393 Kostenloser Versand für alle Bücher mit Versand und Verkauf duch Amazon. Webb19 dec. 2015 · The Psychology of Advertising by Bob M Fennis, 9781848723061, available at Book Depository with free delivery worldwide. We use cookies to give you the best … fish average lifespan